As internet users become more and more cautious of where they spend their cash in light of the economic downturn, the bigger the impact of website and product review websites in the purchase process. Who will you trust Dell, or some smaller firm selling desktop PC’s online?

Well we’ve had a look at Trustpilot, and this decision might become a whole lot easier. This innovative UK startup have launched a reputation monitoring service based on user comments and reviews, which are then presented to users through their website and their browser app which overlays a trust rating on top of Google results.

Checking out user reviews for a website becomes as easy as reading the colour of an icon that changes from red to green will give you an indication of how trustworthy a given company is, and by placing your pointer over that icon where additional information is displayed.

The information provided includes the percentage of approval the company has, the actual number of reviews as well as a “TrustScore”

Check it out at Trustpilot.co.uk.