As internet users become more and more cautious of where they spend their cash in light of the economic downturn, the bigger the impact of website and product review websites in the purchase process. Who will you trust Dell, or some smaller firm selling desktop PC’s online?

Well we’ve had a look at Trustpilot, and this decision might become a whole lot easier. This innovative UK startup have launched a reputation monitoring service based on user comments and reviews, which are then presented to users through their website and their browser app which overlays a trust rating on top of Google results.

Checking out user reviews for a website becomes as easy as reading the colour of an icon that changes from red to green will give you an indication of how trustworthy a given company is, and by placing your pointer over that icon where additional information is displayed.

The information provided includes the percentage of approval the company has, the actual number of reviews as well as a “TrustScore”

Check it out at Trustpilot.co.uk.

For a more detailed description of the websites features you can take a look at the tour page.

I caught up with Andrew, one of the founders and he told me a bit more about the idea and how he came up with it.

We were sitting around one day trying to work out who owed who money after about three months of bills and expenses had been accumulated. We had each paid for loads of shared stuff, and owed money for many different bills. In the middle of trying to work it all out for the tenth time we thought, why don’t we just make an app that does it all for you?

I also asked him about his marketing strategy and his reply was so great I’m going to post it here as I’m sure it will benefit a lot of people.

I think this is a very interesting question because you are in a tough position to start with because you don’t have the budget to engineer a mass media promotion, nor do you have the public profile to engineer some free promotion off the back of who you are (see twitter).

The trick is to use your wit and skill to create a 3rd approach that makes use of the emerging social media landscape of bloggers, the social grap(h)evine and making contact with a few niche publications who have ownership of the social/business area that your app will attempt to make its home.

I did find the following blog posts to contain some pretty good practical advice, that is relevant to anyone launching a web app or business:

* http://blog.adaptiveblue.com/?p=689

* http://www.ryanblock.com/2007/10/pr-people-youre-not-blocked-but-do-your-homework/

* http://marshallk.com/thoughts-on-product-launch-promotion

* http://mashable.com/2008/04/18/bad-pr-pitches/

Thanks for the great information Andrew! This application definitely solves a problem that I’m sure most of the readers of this blog have experienced. Go and give it some love.

What I find most impressive is how much Calum has achieved in such a short space of time. Starting pplparty when he was just 15 he now heads up a 10 man team in his London office.

At 17 I went to work for Doug Richard (one of BBC2’s Dragons from Dragons Den) and his team for mobile texting company Trutap. I was working alongside world-class people with backgrounds ranging in companies such as Yahoo, Ebay and T-mobile.

When I first started the business I was working from my bedroom at my parents house whilst doing my GCSEs, then I had our whole team working from my front room until just a few months ago when we moved into office space.

In the time since the pplparty launch in 2005 the site has gained a fair bit of traction currently boasting over 400,000 members. Whilst it still has a fair way to go to make a dent in some of the big boys it seems to have a thriving community and should continue to grow with the recent sexy rebrand.

After reading the article and looking at the number of tricky hoops people needed to jump though, programmer James Rose took it upon himself to make the process much quicker and easier. Simplicater was born.

It’s a very simple application. All you need to do is enter the url of the muxtape you would like to download and hit “fetch”. You’re then presented with a list of download links for all the .mp3s for that mixtape.

Simple, effective and very useful.

When twitter goes down, twitabit steps up. It lets you que up tweets that will then be submitted the second twitter comes back online.

I’m haven’t tested this out yet (twitter is currently up!) but it looks like it’s a handy little app for twitter addicts. Stick it in your bookmarks then next time twitter goes down you’re covered.

Rifflet was produced for $0, in roughly two weeks, from idea to launch. It’s a great example of a solid idea executed very well for very little cash.

I heard from the sites founders, Jon and Kelly. They we’re more than helpful with helping me source this post.

It’s amazing how fast the Riffflet community is growing, and every day we hear from people about how much they love the site. We just had one member produce the first song built out of pieces on the site, so we’ve actually help something get created, which is really exciting.

I love little startups like this. They noticed a gap and they produced something quality for very little money to fill it. If more people were doing this the Internet would be a much better place.

There is already some good stuff going on over there. If you’re a musician check them out.

The way the site is setup means it’s a great way of discovering new music you might not have otherwise listened to. Unfortunately up until now there has been no way of searching for songs within mix tapes that people have made so while it’s a great way of discovering new music it’s quite hard to find songs that you actually want to listen to.

Cue muxfind. A project by Jan Oberst that lets you search for songs on muxtape. You enter a song name and it’ll search the content of muxtape and bring back a list of mix tapes that include the song you specified. What’s great about this is that 9 times out of 10 the other songs that are in the same mix will be similar in style to the song you searched for and generally, you’ll like them.

That’s all wonderful, but the songs are still streaming from the internet. Although there is a way of downloading the songs to your computer so you can transfer them to your iPod and listen to them whenever you like. See the video tutorial below.

Upon sign up you’re prompted to design your own charecter by scrolling through numerous different face, body, hair, eyes options to create a unique avatar that will be used throughout the rest of the game in a very “mii-esq” way.

After you’re registered you’re thrown into a “game” with 9 other users. A game lasts for 7 days and someone is “voted off” at the end of each day. To increase your chances of staying in the game you’re encouraged to interact with other members. Spark up conversations, post pictures, stories and generally try and keep the other members entertained, much like in the big brother house.

I spoke with Carlos Fernand, the guy behind Tengaged earlier today.

There is no point to have 2000 friends in your profile if you dont even know them, there was a need to create a different way to know people.

This is a really unique way of getting users to interact with one and other. I can see a lot of friendships being formed on this website. It’s really refreshing to see someone doing something completely new.

What’s even more impressive is that to date Carlos has only spent 1,000 Euros. Saving a lot of money by designing and developing the entire website himself.

Springraise isn’t quite let yet (launching May 21st) but you can see a preview of the app below.

So how does it work?

1. Enter your full background and employment information (past and present)
2. View your career over time to see how you compare to others like you
3. See the careers of others like you (in one click) and compare your career to theirs
4. Perform scenarios to see your career prospects
5. Discuss with others to learn how they made their career decisions

This video should give you a bit more of an insight to the concept and idea. I’m looking forward to seeing this one in action.

While this might not be useful to a lot of tech-savvy people there is definitely a market for it. Everyone wants their little part of the internet and this service makes that easy. It’s also a great model for promotion with each group owner promoting their specific group and in-turn, promoting the main intodit website.

I spoke with Maurice Sikkink and found out a bit more about the service.

I have a few small communities running on very targeted niches, like home interior pictures and gardening. These sites only allow users to upload their home interior and garden pictures and create a profile. I wanted to create something that people could use to do more than only uploading pictures, so I thought people should be able to create a group for their own interest niche and fill it the blanks the way they want it.

Maurice has developed the entire site himself and to date has only spent $5 on the domain name (excluding server costs).